Diamonds Done Differently

Engagement rings, custom designed for you.

How It Works

Ethically sourced, custom designed engagement rings.

1

We sit down & get to know you

Unlike other stores, we pride ourselves on the relationships we build with our customers. Ask us any questions you may have or share any concerns that might be lingering and let us show you what being part of the La Bijouterie family is all about.

2

We find your diamond

No matter your preference on cut, color, clarity, carat size and cost, we can find you the perfect diamond at prices that work for your budget.

3

Together, we design your ring

From sketches and Pinterest pictures, we have seen and heard it all. Let us help guide you to create the perfect ring to last a lifetime.

We believe the only way to truly understand what you’re looking for and provide you with the attention you deserve is through an appointment. This enables us to talk through a budget you’re comfortable with and show you some of our many designs.

Our Story

We’re a family run business and a third generation jeweler.

La Bijouterie's Founder Set, comes from a long line of diamond jewelers. Because of Set’s background and past experience, he is able to work with the best diamond cutters in the world. Most importantly, because the store doesn not carry a lot of inventory, we can extend top quality diamonds and competitive prices to our customers while offering you unbiased recommendations.

"Not everyone is in love with their family business, so I feel blessed because I'm truly passionate about diamonds, our clients and jewelry design.


Set's story began over 25 years ago when he followed his passion and immersed himself in the family trade. At the age of 20, he traveled to Africa to continue his education around rough diamond trading- from mining to purchasing. After adventuring for over a decade, Set returned to Antwerp, Belgium - the diamond industry's capital. In Europe, he mastered diamond trading and polishing.

Testimonials

Some of Our Happy Couples

We believe the only way to truly understand what you’re looking for and provide you with the attention you deserve is through an appointment. This enables us to talk through a budget you’re comfortable with and show you some of our many designs.

Sometimes other people talk about us, too.

Rings designed by jeweler Set F. dazzle in his La Bijouterie jewelry boutique in S.F.

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Specializing in diamond engagement rings, the third generation California family business is focused on custom design. They intentionally keep the business small in order to work only with local master craftsmen they personally know.

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