5 Reasons To Think Twice Before Purchasing a Diamond Online

bench-accounting-49025-unsplash.jpg

Shopping online is great for many things… purchasing gifts, clothes, heck even groceries. Best of all, shopping online typically means you’re finding the best deal around. But there is one thing you might want to forego jumping online to purchase, and that is a diamond for your sweetie. Why you ask? Check out our Top 5 Reasons you may want to think twice before adding that diamond to your online cart.

  1. Lack of Trust- Did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing.
  2. Quality - A diamond should be inspected top to bottom with a magnifying glass so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since you’re not meeting them face to face after all...which bring us to our next point.
  3. The Customer Experience- Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving. Sure you can try to pawn off a faulty diamond, but you will end up losing hundreds, if not thousands in the process. Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. 
  4. Cost- Purchasing a diamond online means you’re not able to work with an experienced jeweler to come up with a diamond ring, (setting and all), that fits within your budget. It’s a common misconception that a shopping online will get you a better deal. An experienced jeweler can help you prioritize what is most important to you and your significant other, (say diamond size perhaps), and find you the best options given your criteria and budget.
  5. It’s Confusing- Even searching by ideal cut, grade, clarity, carat and cost, will render you a vast amount conflicting results. How can you then make an educated decision on which diamond is best?

We encourage clients considering the online route do conduct a little experiment...

  1. Go to a well-known online diamond retailer website.
  2. Enter in the a carat size, color, clarity, and cut into the provided filters (the 4 C's). If you're unsure where to begin, we recommend entering in a carat weight of 1.00, color G, clarity VVS1, and excellent cut. Press search.
  3. Notice the results they give you are vast. Even though the diamonds you are seeing have the exact same specifications, their prices range by the thousands.
  4. Decide which one should you choose and why.

Of course this is easier said than done.The idea of this exercise is to simply show you how complicated it is to choose a diamond. At La Bijouterie, we love helping our customers find the exact diamond that fits any budget and any style, and one that will impress the person on the receiving end.

When it comes to customer experience, you can rest assured that your satisfaction is our utmost concern and that your happiness is our singular focus. Curious to learn more? Book an appointment today and check out our reviews on Yelp.

~ LB

The Best Time of Year to Propose

beach proposal.jpg

Ah yes, the smell of summer is in the air and with that comes the excitement of summer proposals. Although summer isn’t the most popular time to propose, (that would be winter, more specifically, Christmas Day), it is when many who are hoping for a summer wedding wish they would be proposed to.

Typically speaking, planning a wedding takes roughly a year, so whichever month you decide to propose often times determines the season of your upcoming nuptials. This is because most vendors require you to book at least a year out.

Instead of using a cliche holiday like Valentine’s Day or your significant other’s Birthday to pop the question, try finding a special date that the two of you can celebrate and reminisce on each year.

There is no right or wrong time to propose since it is so personal to each couple. Perhaps hinting to find out if a snowy white proposal vs. a beach proposal is something your person might prefer and working off of that. Are you planning an upcoming trip with just the two of you? That might also be a great time to get down on one knee. Does your love like being the center of attention? If so, do we dare suggest a dance mob as part of their ultimate proposal.  On the flip side, a more reserved, private person might just prefer a quiet in home proposal.

One helpful tip that can make a lasting impression is finding out if having family nearby is important to them once they do get proposed to. Meeting up with both of your families can be the grand finale to a wonderful day!

Whatever the type of proposal or time of year you decide, when it comes from the heart there is little else that matters.

Cheers!

-LB

The Future of the Diamond Industry Is Still Sparkling

mink-mingle-245029-unsplash.jpg

The diamond industry as we know it is about to get flipped upside down...well the man-made diamond industry that is.

In case you missed the latest industry news, diamond power house, and long time advocate for naturally occurring diamonds, De Beers, recently announced their launch of a lab-grown (LG) jewelry line beginning this September, called Lightbox.

The items in their new Lightbox collection will be priced between $300-$1000 dollars and their lab-made diamond will retail  for a fraction of their naturally occurring cost. Simply put, they are disrupting the disruptors of the diamond industry, and doing it well.

According to the article, Lightbox has a very simple and low pricing system that takes color, clarity, and make completely out of the equation. Instead, the offering will be all about design. The pricing is straightforward and simple: diamonds go for $200 per quarter-carat, so prices are $400 for a half carat, $600 for a 0.75-carat, and $800 for a one-carat stone.

But before you think this news may have some high end jewelers running for the hills, you might want to think again.

Having such a large company like De Beers become a top player in the man-made or lab-grown diamond industry, and price their jewelry accurately, means that they are actually placing more value into naturally occurring diamonds due to their rarity and timelessness. Lab-made diamonds are just that, lab made. There is nothing special about them other than the fact that they look somewhat similar to a naturally occurring diamond. Sure they make a great gift for a young girl’s elementary school graduation necklace, but to give as an engagement ring or deeply sentimental gift would seem counterintuitive.

“We’ve been telling our customers this all along. If they don’t want to buy an actual diamond, they should look into buying moissanite instead--as any lab-made diamond just isn’t going to hold its value.” - Set F., owner of La Bijouterie and long time diamond trader/jeweler.

But don’t be fooled, although this move is actually good news for many high end jewelers specializing in diamonds, it will be extremely troublesome for business who focus solely on lab-made diamonds, as the prices for Lightbox are extremely competitive.

 

image1 (2).jpeg

According to this Edahn Golan article, “From a marketing perspective, this is devilishly clever. It provides a fashion item at a very reasonable cost. But it does not end there because it certainly turns the LG discussion on its head – no longer is the price of the diamond attached to naturals. According to De Beers CEO Bruce Cleaver, the cost of producing a 0.50-carat LG is double the cost of producing a 0.25-carat stone, “and there is no rarity element to it, right? So the price is double,” he explained.”

“Disconnecting LG prices from naturals, focusing on the design elements and responding to consumer interest in a fun item that is fashionable and disconnected from ethics shifts the discussion.”- EG

And shifting the discussion it has. A man made or lab made diamond is omitting the timelessness and everlasting value a naturally occurring diamond possesses. It takes away the precious scarcity and value that has made today’s diamonds so popular and desired. Although to the naked eye, these so-called diamonds may look similar, they are quite fake and unfortunately do not hold their value. Also, rarely talked about is the fact that these man made “diamonds” actually give off a blue hue.

Just as one cannot compare an original painting to a reproduction, one cannot compare a diamond to a manufactured replica. In order to be called a diamond it must be naturally occurring.

Trends around diamond shape, diamond settings, and gem color may come and go, but the beauty that is of a true diamond is everlasting.

 ~ LB

Financing provided by Wells Fargo Bank, N.A. with approved credit

Contact Us to Learn More
  • Monday 11:00–6:00
  • Tuesday 11:00–7:00
  • Wednesday 11:00–7:00
  • Thursday 11:00–7:00
  • Friday 11:00–6:00
  • Saturday 10:00–3:00
  • Sunday closed
Image