Shopping online is great for many things… purchasing gifts, clothes, heck even groceries. Best of all, shopping online typically means you’re finding the best deal around. But there is one thing you might want to forego jumping online to purchase, and that is a diamond for your sweetie. Why you ask? Check out ourTop 5 Reasons you may want to think twice before adding that diamond to your online cart.
We encourage clients considering the online route do conduct a little experiment...
Of course this is easier said than done.The idea of this exercise is to simply show you how complicated it is to choose a diamond. At La Bijouterie, we love helping our customers find the exact diamond that fits any budget and any style, and one that will impress the person on the receiving end.
When it comes to customer experience, you can rest assured that your satisfaction is our utmost concern and that your happiness is our singular focus. Curious to learn more?Book an appointment today and check out our reviews onYelp.
~ LB
It would have been impossible to predict the ripple effect the Covid-19 virus and global pandemic has had on the retail economy. What the world initially thought would be the demise of brick and mortar businesses, ended up being an opportunity for them to pivot and get to the core of what their consumers were looking for.
For many consumers, it was a moment of realization-- that when it comes to buying something as personal and monumental as an engagement ring, in-person is always the best option.
According to the National Retail Federation (NRF), "US retail sales rose in September 2021 as consumer fears over the Covid-19 Delta variant redirected spending toward goods rather than services. However, it’s possible September spending could have grown even more if not for the shipping bottleneck at US ports. Overall, the September report is very promising for a strong finish for the year. In September alone, sales increased year on year in all nine of the categories the US Census Bureau monitors. The clothing and accessories segment — which includes jewelry — had the highest growth, up 23%.”
This data tells us that people are choosing to celebrate major life milestones now more than ever. If nothing else, being caught in a pandemic has forced each of us to realize the fragility of life, and why spending it and celebrating with those with love should never be taken for granted.
Even during the height of lockdown, when people were hesitant to see family, we found that our customers still opted to come in person in order to learn about the diamond buying and ring creation process. Our incredible customers still wanted to see and touch and purchase in person. They wanted to get to know our team and build a level of trust. These are the reasons why in-person diamond shopping can never be replaced by a website’s algorithms or AI bots.
Logistically speaking, a diamond should be inspected top to bottom with a magnifying glass by both the jeweler and the buyer, so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since there is no official face to the brand. No one person's name or livelihood is on the line. A much different scenario for local retailers.
Last March, Blue Nile, one of the largest online retailers of diamonds, announced plans to grow its showroom presence from five to 55 locations within the next three years. Others are also dipping their toes back in the showroom waters, according to The International Council of Shopping Centers, as some things just don’t translate well to an online shopping experience.
As a company, we’ve always believed in the value of in-person shopping, especially as it relates to something as important and meaningful as an engagement ring. Ten years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making one the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.
Want to learn more about our thoughts on purchasing a diamond online? Check out our previous blog post, “5 Reasons to Think Twice Before Buying a Diamond Online”.
There is no denying the retail industry is alive and well. At La Bijouterie, our sole purpose is to help couples achieve a milestone moment in their lives any way we can. We believe in quality over quantity, and educating always. Before pulling the trigger on such an important decision, book a no stress 30 minute 1:1 appointment.
At Your Service,
Set F.
Founder, La Bijouterie
From groceries, to everyday supplies, there is no denying that online purchases have saved the day amid this pandemic, and rightfully so. This uptick in online purchasing has recently brought to light the question of whether buying a diamond online is a smart move, and if not, why? We’re here to answer that question and explain why you may want to think twice before adding that diamond to your online cart and book your in person appointment with a trusted retailer instead.
Did you know that diamonds with the same GIA grade can greatly differ in quality and in price? To understand how this is possible, it’s important to first remember that a GIA certificate is still an educated option. Basically these reports have a list of caveats protecting the grading authority from legal action resulting from inaccuracy.
But why the inaccuracy? Well, we’re glad you asked. The general rule applied to grade intolerance in diamond reports, ie) GIA, is one grade for both color and clarity. This means that a 1 carat diamond graded as a G SI1, may vary in color from F, (the top end of the grading scale), to an H, the bottom end.
Similarly, the SI1 clarity rating may vary from VS2 at the top end, to SI2 at the bottom. As you might imagine, this range in a G SI1 diamond can create quite the quality and pricing difference, a 56% price difference to be exact.
This example demonstrates that two different diamonds, with the same grading, can reflect two very different prices while still being graded with accepted international standards. Without the help of a professional diamond retailer, it’s almost impossible to determine accurate quality and cost.
Color and clarity tolerance can account for very different levels in price when comparing diamonds in stores or on a website. Color and clarity grading is not exact science, the grading is subjective. The only part of diamond grading that is absolutely objective is diamond weight.
Now, GIA cut grading is considering the industry standard, with the highest being a triple Excellent cut. This takes into consideration cut or proportion, polish, symmetry and fluorescence.
Likewise, there is no universal sliding scale that can calculate a diamond's diminished value due to cut and polish differences.
What about fancy cut diamonds?
Clarity and color grading are treated the same with fancy shaped diamonds such as pear and heart shaped, as they are with brilliant. The difference is the cut of a fancy shape diamond is more subjective. GIA does not assign cut grades to fancy shaped diamonds because they’re are too many variables to consider. Instead they are inspected to see how pleasing they are to the naked eye. They lose value if they are misshapen, too long, too short, too deep or too shallow. All of which will result in a lack of brilliance.
Diamonds have value in terms of cash money, and obviously a strictly graded diamond is more valuable than a poorly rated diamond. There is always a reason why one diamond is less expensive than another. More often than not, potential buyers believe the difference in price is due to retail margins, however the most common reason for price inequality is diamond inequality. Be sure you’re asking these important questions to any diamond retailer you work with.
The most important thing to consider is to buy the diamond and the dealer, not just the diamond report. Diamond reports do not assign dollar amounts, they only describe diamond characteristics. Remember, no two diamonds are alike, and strictly graded diamonds provide more value and are worth every extra penny.
At La Bijouterie, we take a personalized 1:1 in-person appointment approach. We adopted this way of conducting business over 6 years ago because it allows us to educate the potential buyer and it has proven to be most successful. Now more than ever, customers are seeing the value of dedicated and uninterrupted appointments. It’s a time to ask questions and express any concerns you may have.
Interested in setting up a Phase I appointment? You can do so here. To learn more about the “Reasons To Think Twice Before Purchasing a Diamond Online,” click here. Want to learn about the 4 C’s of Diamond purchasing, click here. As always, reach out to us with any questions you may have. We love hearing from you!
~ LB
Picture Source: Unsplash
If you’ve ever considered the pros and cons of buying a diamond online versus in person, you may be interested to know that Blue Nile, one of the largest online retailers of diamonds, just announced plans to grow its showroom presence from five to 55 locations within the next three years. Others are also dipping their toes back in the showroom waters, according to The International Council of Shopping Centers.
This brings us to the question of why. As a company, we’ve always believed in the value of in-person shopping, especially as it relates to something as important and meaningful as an engagement ring. Ten years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making one the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.
According to CBRE Retail Services Group Senior Vice President Danny Jacobson, “all retail is reimagining their store experience, and showrooms are a way to draw more people into their space or to supplement their online offering.” Consumers are wising up to the uncomfortable at best, rules around buying a diamond online, and companies like Blue Nile, implementing the rules, are taking a hit because of it.
For instance, did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing.
This brings us to quality. A diamond should be inspected top to bottom with a magnifying glass by both the jeweler and the buyer, so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since there is no official face to the brand. No one person's name or livelihood is on the line.
Although the customer experience may be at the forefront of why mega online retailers are opening brick and mortar stores, we would be remiss if we didn’t mention the need to offset the monetary ramifications of the Tax Lawthat was recently implemented for online diamond retailers.
More than anything else, placing trust in the establishment you’re buying your diamond from is of utmost importance as it goes hand in hand with the customer experience you hope to receive.
Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving.
Do you really want an AI bot determining the future ring or earrings your partner will wear for the rest of their life? Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. Having a tangible location allows us to meet you in person (safely), and help you every step of the way.
Have questions? Leave them below or book a no stress appointment to get your questions answered in real time. In the meantime, check out our reviews on Google and Yelp.
We can’t wait to see you!
~ LB
certified diamonds
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