Our Promise

Quality Craftsmanship

We never work with conflict diamonds. We strictly work with ethically sourced GIA certified diamonds and you will receive a GIA certificate and appraisal with your jewel. We’ve worked in the diamond wholesale business for generations and only work trusted, ethical sources.

We’re obsessed with craftsmanship. We guarantee that every item we offer to you is designed and meticulously crafted in California by our family of third generation jewelers. 

Your priorities come first. We’ll help you find what you’re looking for. You can rest assured that you won’t be upsold or pressured into purchases.

We believe in transparency. We don’t have hidden markups so commonly charged by heavily branded designers, department stores and online stores for deceptively lower quality diamonds and generic machine-made metals. 

We will find you the perfect jewel. We will quite literally comb the earth to find the ideal diamond or gem for you. Whether you’re looking for a large flawless carat fancy shape or a simple, classic round brilliant. 

Your piece will be one of a kind. Many shops and online companies are merely trying to “flush” their marked-up inventory. La Bijouterie offers made-to-order designs and lower costs thanks to its smaller floor space with little inventory and direct relationships with diamond traders. 

We will help you understand diamonds. We’re happy to educate our customers about our process and our resources. Many customers want to know what they’re paying for and how we’re able to offer prices lower than online jewelers. The key lies in several factors: zero sales people, a small space, very low inventory and generations of connections in ethical diamond trading. The final element is our method: start with a budget and work backwards to create a one-of-a-kind treasure. 

We invite you to be creative. Should you choose to customize your own ring, as many of our customers do, we will guide you through the entire process. It starts with your idea and a sketch and transforms into a 3D model for your review, followed by a life-size wax model that you can touch and examine.

We welcome you into our lives. You will become a part of the La Bijouterie family and we will continue to help you take care of your jewels for life. 

Visit La Bijouterie
1931 Union St., 
San Francisco, CA 94123

Tel.: (415) 775-6622

Hours: 
Mon.:  Closed.
Tue. & Thu.: 11am to 7pm
Wed. & Fri.: 11am to 6pm
Sat. : 11am to 5pm
Sun.: 12pm to 4pm
Last Sunday of each Month: Closed


Jewelers of America

Ethical Jewelry Pledge