4 c's

  • 5 Reasons To Think Twice Before Purchasing a Diamond Online

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    Shopping online is great for many things… purchasing gifts, clothes, heck even groceries. Best of all, shopping online typically means you’re finding the best deal around. But there is one thing you might want to forego jumping online to purchase, and that is a diamond for your sweetie. Why you ask? Check out ourTop 5 Reasons you may want to think twice before adding that diamond to your online cart.

    1. Lack of Trust- Did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing.
    2. Quality - A diamond should be inspected top to bottom with a magnifying glass so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since you’re not meeting them face to face after all...which bring us to our next point.
    3. The Customer Experience- Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving.Sure you can try to pawn off a faulty diamond, but you will end up losing hundreds, if not thousands in the process. Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. 
    4. Cost- Purchasing a diamond online means you’re not able to work with an experienced jeweler to come up with a diamond ring, (setting and all), that fits within your budget. It’s a common misconception that a shopping online will get you a better deal. An experienced jeweler can help you prioritize what is most important to you and your significant other, (say diamond size perhaps), and find you the best options given your criteria and budget.
    5. It’s Confusing- Even searching by ideal cut, grade, clarity, carat and cost, will render you a vast amount conflicting results. How can you then make an educated decision on which diamond is best?

    We encourage clients considering the online route do conduct a little experiment...

    1. Go to a well-known online diamond retailer website.
    2. Enter in the a carat size, color, clarity, and cut into the provided filters (the 4 C's). If you're unsure where to begin, we recommend entering in a carat weight of 1.00, color G, clarity VVS1, and excellent cut. Press search.
    3. Notice the results they give you are vast. Even though the diamonds you are seeing have the exact same specifications, their prices range by the thousands.
    4. Decide which one should you choose and why.

    Of course this is easier said than done.The idea of this exercise is to simply show you how complicated it is to choose a diamond. At La Bijouterie, we love helping our customers find the exact diamond that fits any budget and any style, and one that will impress the person on the receiving end.

    When it comes to customer experience, you can rest assured that your satisfaction is our utmost concern and that your happiness is our singular focus. Curious to learn more?Book an appointment today and check out our reviews onYelp.

    ~ LB