pandora jewelry

  • Opening Pandora's Box 

     

     

     

    If you happen to keep a pulse on diamond industry latest news, it’s likely you heard about Pandora, a jewelry charm company’s latest announcement regarding their “honorable” venture to only use lab made diamonds for environmentally friendly reasons. 

    At a first glance these headlines make this decision seem responsable, even honorable, but in further unearthing the claims Pandora makes, it’s quite evident that the only thing they have successfully done is fooled the mainstream media, lost the trust of future customers, and made a mockery of themselves. 

    Are Lab Grown and Naturally Occurring  Diamonds Really The Same?

    The first claim they make is that lab made diamonds have similar properties to that of a naturally occurring diamond. In actuality, a lab-grown diamond is a man-made product that shares the chemical and optical properties of natural diamonds, but whose origin and value differ greatly. 

    Lab-grown diamonds are produced in factories in approximately 2-3 weeks using one of two methods originally developed in the 1960s for industrial purposes – HPHT and CVD. These methods artificially replicate natural conditions found in the Earth, forcing carbon atoms into a crystal structure. In more recent years, technology improvements have allowed factories to produce lab-grown diamonds in qualities that allow for uses beyond industrial. (Source)

    Although their chemical structure is the same as a natural diamond, according to the Federal Trade Commission (FTC) a lab-created diamond cannot be called “real” because it does not come from the Earth and it is not a gemstone. (Source)

    Only a natural diamond has the rarity that supports its economic and emotional value. Consumers use diamonds as a symbol of love for that very reason. We all want to feel special, unique and rare, especially in our relationships, and a diamond communicates that message.(Read more on this topic)

    But people buy diamonds because they know they are literally buying a piece of the earth- a precious gem that was fostered over the course of millions of years, and then transformed by artisans and professionals into a beautifully shining stone. This is the value and the magic carried out by natural diamonds, and purchasing a diamond means respecting the way nature intended it to be formed. 

    Alternatively, what value does a man made diamond carry? The rough material is made in machines and machines can transform them into polished stones like cookie cutters because not a lot of work is needed around a pattern similar to that of a waffle- and you already know what it’s composed of.

    Man made diamonds carry the same value as any other machine made products, while diamonds carry an almost priceless value. Something that can be cherished for generations. (Read more about this topic)

    Are Lab Grown Diamonds Better For the Environment?

    Pandora wastes no time positioning lab made diamonds as an “ethical choice,” versus natural diamonds. It’s quite ironic that they should bring ethics into what could be considered the diamond industries greatest marketing ploy in quite some time, especially considering Pandora used mined diamonds in about 50,000 of the 85 million pieces it created in 2020. 

    This misleading narrative has conveniently left out the fact that diamond mining is generally less harmful to the environment than other types of mining. Additionally, the orebodies used in mining are vertical not horizontal, ultimately affecting less of the surrounding area. Many companies have established protected habitats adjacent to their operations, often times larger than the mining operation itself.

    The isolated nature of diamond mines means the workforce lives close by and develops a community spirit, which the diamond industry supports by investing in hospitals, schools, training and bursary programs.

    For example, 33% of Botswana’s GDP comes from diamond mining, and an estimated five million people globally have access to health care thanks to diamond revenues, according to diamondfacts.org.

    Today’s mining is not done by hand but is quite automated with miners moving millions of tons of rocks per year. Miners operating large earth loaders in open pits or underground would never even see a diamond. (Read more on this topic)

    What About The Future of the Diamond Industry?

    We’re reaching a point in our industry where lines are being drawn in the hypothetical man made versus lab made diamond sand. Customers will have no choice but to decide if they’re for or against the marketing manufactured narrative relating to lab made diamonds, and the type of impermanence they offer, or if they believe in the true value of a man made diamond. 

    It will likely come down to what feels right for you as an individual and what tangible legacy you’re hoping to leave behind. A family heirloom perhaps? 

    Coaching individuals through decisions such as these is what we pride ourselves on, and have been doing for the last 10 years. (Read more on this topic)

    At La Bijouterie, we never work with conflict diamonds. We strictly work with ethically sourced GIA certified diamonds, and you will receive a GIA certificate and appraisal with your jewel. We’ve worked in the diamond wholesale business for generations and only work with trusted and ethical sources.

    If you’re not sure where to begin in your quest for a diamond, come talk to us. What we pride ourselves on most is educating individuals and helping you make decisions in a no pressure environment. You can book an appointment today or read our client reviewson Yelp.

    We’re always at your service,

    Set F.

    Founder of La Bijouterie