Diamonds Done Differently

Engagement rings, custom designed for you.

How It Works

Ethically sourced, custom designed engagement rings.

1

We sit down & get to know you

Unlike other stores, we pride ourselves on the relationships we build with our customers. Ask us any questions you may have or share any concerns that might be lingering and let us show you what being part of the La Bijouterie family is all about.

2

We find your diamond

No matter your preference on cut, color, clarity, carat size and cost, we can find you the perfect diamond at prices that work for your budget.

3

Together, we design your ring

From sketches and Pinterest pictures, we have seen and heard it all. Let us help guide you to create the perfect ring to last a lifetime.

We believe the only way to truly understand what you’re looking for and provide you with the attention you deserve is through an appointment. This enables us to talk through a budget you’re comfortable with and show you some of our many designs.

Our Story

We’re a family run business and a third generation jeweler.

When La Bijouterie's Founder Set was asked why he felt so passionate about opening his own jewelry store, when so many others took the online route, the answer came right away. It was due to the relationships he knew he could forge, and the couples he could help educate about the complicated world of diamonds.

Set learned early in life that helping others create a special moment in theirs, is an irreplaceable feeling. You instantaneously become a part of a cherished memory, and that is something quite rare.

Set believes that an engagement ring is more than just a piece of jewelry, it’s a handcrafted family heirloom, it’s a symbol of love, and oftentimes, the start of a family. A true treasure to be  passed down generations from now.

Set has always believed that his success can be attributed to the trust he’s built with his clients. It’s easy to be taken advantage of in an industry that the general population knows little about. When making one of the biggest purchases of your life, it’s imperative to have someone that can break down cost, design and most importantly, make you feel comfortable. A true expert in the field.

Having a physical store location in an amazing city like San Francisco was always a must for Set. He felt it was important that potential clients could have an in-person conversation about what they were looking for, while physically holding a ring, and for past clients to have a space to visit for an espresso, or talk about their next jewelry purchase. Being local means no guesses, no feelings of being left in the dark, and mostly, not being taken advantage of.

From our family to yours, welcome!

Testimonials

Some of Our Happy Couples

We believe the only way to truly understand what you’re looking for and provide you with the attention you deserve is through an appointment. This enables us to talk through a budget you’re comfortable with and show you some of our many designs.

Sometimes other people talk about us, too.

Rings designed by jeweler Set F. dazzle in his La Bijouterie jewelry boutique in S.F.

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Specializing in diamond engagement rings, the third generation California family business is focused on custom design. They intentionally keep the business small in order to work only with local master craftsmen they personally know.

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