sf diamonds

  • Colored Gemstones Are Taking Center Stage

     

     

    Don’t be like the rest of them darling.” - Coco Chanel. 

    In the wise words of Coco Chanel herself, being different and being daring is what gives life it’s luster. Although diamonds may be your best friend, colored gemstones are adding lots of sparkle when it comes to engagement rings, milestone jewelry and heirloom pieces. 

    Colored gemstones such as rubies, sapphires, colored diamonds and emeralds are some of the rarest and most precious stones to own. Check out this historic 6-carat Farness Blue Diamond to get an idea. 

    Today, Millennials are changing the engagement ring market quite a bit, as we are beginning to see a shift in engagement ring preferences. Although brilliant diamonds still reign supreme, more and more gemstone seekers are opting for colored stones and rings made out of unique materials. 

    A Bit of History

    Engagement rings originated in Rome and interestingly enough, did not originally include diamonds, but instead, colored gemstones. It wasn’t until the late 1940’s that diamonds gained popularity. As a matter of fact, pastel colored diamonds are quickly gaining popularity this year. Check out our Latest Trends for 2021 to learn more. 

    The Sapphire

    When it comes to adding color to your jewelry ensemble, there’s more that meets the eye than hue alone. Take Sapphires for example. Arguably, the gemstone of royalty, and often associated with a deep blue color, hello Kate Middleton, Sapphires actually come in every color, with the exception of red. Due to their hardness, sapphires are the second hardest (non-diamond) gem, as well as the most sought after. Their deep rich color and complex properties make them an excellent choice when it comes to creating an engagement ring, milestone gift, or simply as a way to say I love you to your Valentine. Check out this ocean blue Sapphire ring for inspiration.

     

    Emeralds

    It may not be easy being green, but if you’re an emerald, it sure is beautiful. Understood to be Cleopatra’s gem of choice, Emerald gemstones range in green shades from light to a deep dark color. Like Sapphire’s, Emeralds have a hardness of 8, though do require a little extra TLC. Their unique inclusions and fractures require a routine tune up of oil and filler, but their stunning color makes it all worth it. Check out this stunning Oval Emerald Engagement Ring with a Diamond Halo.

     

    Rubies

    A gemstone by any other name, wouldn’t look so sweet. It may come as no surprise the rubies are often associated with love and the heart, which make this gemstone the most universally romantic. When set in an engagement ring, it makes a striking statement. Like a Sapphire, it’s hardness and durability make it a great choice for an engagement ring setting.  According to GemSociety, “Pigeon blood red,” a slightly purplish red with a medium-dark tone and vivid saturation, is the most sought after ruby color. Check out this incredible Art Deco Ruby Ring or these Ruby Earrings with a Diamond Halo

     

    Colored Diamonds

    Did you know Roughly 1 in 10,000 diamonds exhibits natural color? Those with the most intense colors are prized more highly and, thus, cost more. Colored diamond options include bold canary yellow, sparkling pink, pastel green, eye-catching black, and champagne. Pink diamonds rank among the most expensive according to Gem Society due to their muted, yet sophisticated color. Perhaps this Yellow Oval Diamond Ring will make your heart beat a little faster. 

    Looking to give someone you love the gift of a lifetime? Book a no stress appointment today. We look forward to helping you create a one-of-a-kind piece. 

    Merci,

    Set F.

    Founder of La Bijouterie

  • From Clicks to Bricks- A Modern Day Tale of Consumer Buying

     

    Picture Source: Unsplash

     

    If you’ve ever considered the pros and cons of buying a diamond online versus in person, you may be interested to know that Blue Nile, one of the largest online retailers of diamonds, just announced  plans to grow its showroom presence from five to 55 locations within the next three years. Others are also dipping their toes back in the showroom waters, according to The International Council of Shopping Centers.

     

    This brings us to the question of why. As a company, we’ve always believed in the value of in-person shopping, especially as it relates to something as important and meaningful as an engagement ring. Ten years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making one the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.

     

    According to CBRE Retail Services Group Senior Vice President Danny Jacobson, “all retail is reimagining their store experience, and showrooms are a way to draw more people into their space or to supplement their online offering.” Consumers are wising up to the uncomfortable at best, rules around buying a diamond online, and companies like Blue Nile, implementing the rules, are taking a hit because of it. 

     

    For instance, did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing. 

     

    This brings us to quality. A diamond should be inspected top to bottom with a magnifying glass by both the jeweler and the buyer, so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since there is no official face to the brand. No one person's name or livelihood is on the line.

     

    Although the customer experience may be at the forefront of why mega online retailers are opening brick and mortar stores, we would be remiss if we didn’t mention the need to offset the monetary ramifications of the Tax Lawthat was recently implemented for online diamond retailers. 

     

    More than anything else, placing trust in the establishment you’re buying your diamond from is of utmost importance as it goes hand in hand with the customer experience you hope to receive. 

     

    Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving. 

     

    Do you really want an AI bot determining the future ring or earrings your partner will wear for the rest of their life? Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. Having a tangible location allows us to meet you in person (safely), and help you every step of the way. 

     

    Have questions? Leave them below or book a no stress appointment to get your questions answered in real time. In the meantime, check out our reviews on Google and Yelp

     

    We can’t wait to see you!

     

    ~ LB