engagement rings

“Don’t be like the rest of them darling.” - Coco Chanel. 

In the wise words of Coco Chanel herself, being different and being daring is what gives life it’s luster. Although diamonds may be your best friend, colored gemstones are adding lots of sparkle when it comes to engagement rings, milestone jewelry and heirloom pieces. 

Colored gemstones such as rubies, sapphires, colored diamonds and emeralds are some of the rarest and most precious stones to own. Check out this historic 6-carat Farness Blue Diamond to get an idea. 

Today, Millennials are changing the engagement ring market quite a bit, as we are beginning to see a shift in engagement ring preferences. Although brilliant diamonds still reign supreme, more and more gemstone seekers are opting for colored stones and rings made out of unique materials. 

A Bit of History

Engagement rings originated in Rome and interestingly enough, did not originally include diamonds, but instead, colored gemstones. It wasn’t until the late 1940’s that diamonds gained popularity. As a matter of fact, pastel colored diamonds are quickly gaining popularity this year. Check out our Latest Trends for 2021 to learn more. 
 

The Sapphire

When it comes to adding color to your jewelry ensemble, there’s more that meets the eye than hue alone. Take Sapphires for example. Arguably, the gemstone of royalty, and often associated with a deep blue color, hello Kate Middleton, Sapphires actually come in every color, with the exception of red. Due to their hardness, sapphires are the second hardest (non-diamond) gem, as well as the most sought after. Their deep rich color and complex properties make them an excellent choice when it comes to creating an engagement ring, milestone gift, or simply as a way to say I love you to your Valentine. Check out this ocean blue Sapphire ring for inspiration.

Emeralds

It may not be easy being green, but if you’re an emerald, it sure is beautiful. Understood to be Cleopatra’s gem of choice, Emerald gemstones range in green shades from light to a deep dark color. Like Sapphire’s, Emeralds have a hardness of 8, though do require a little extra TLC. Their unique inclusions and fractures require a routine tune up of oil and filler, but their stunning color makes it all worth it. Check out this stunning Oval Emerald Engagement Ring with a Diamond Halo.

Rubies

A gemstone by any other name, wouldn’t look so sweet. It may come as no surprise the rubies are often associated with love and the heart, which make this gemstone the most universally romantic. When set in an engagement ring, it makes a striking statement. Like a Sapphire, it’s hardness and durability make it a great choice for an engagement ring setting.  According to GemSociety, “Pigeon blood red,” a slightly purplish red with a medium-dark tone and vivid saturation, is the most sought after ruby color. Check out this incredible Art Deco Ruby Ring or these Ruby Earrings with a Diamond Halo. 

Colored Diamonds

Did you know Roughly 1 in 10,000 diamonds exhibits natural color? Those with the most intense colors are prized more highly and, thus, cost more. Colored diamond options include bold canary yellow, sparkling pink, pastel green, eye-catching black, and champagne. Pink diamonds rank among the most expensive according to Gem Society due to their muted, yet sophisticated color. Perhaps this Yellow Oval Diamond Ring will make your heart beat a little faster. 

Looking to give someone you love the gift of a lifetime? Book a no stress appointment today. We look forward to helping you create a one-of-a-kind piece. 

Merci,

Set F.

Founder of La Bijouterie

It would have been impossible to predict the ripple effect the Covid-19 virus and global pandemic has had on the retail economy. What the world initially thought would be the demise of brick and mortar businesses, ended up being an opportunity for them to pivot and get to the core of what their consumers were looking for. 

For many consumers, it was a moment of realization-- that when it comes to buying something as personal and monumental as an engagement ring, in-person is always the best option. 

According to the National Retail Federation (NRF), "US retail sales rose in September 2021 as consumer fears over the Covid-19 Delta variant redirected spending toward goods rather than services. However, it’s possible September spending could have grown even more if not for the shipping bottleneck at US ports. Overall, the September report is very promising for a strong finish for the year. In September alone, sales increased year on year in all nine of the categories the US Census Bureau monitors. The clothing and accessories segment — which includes jewelry — had the highest growth, up 23%.”

This data tells us that people are choosing to celebrate major life milestones now more than ever. If nothing else, being caught in a pandemic has forced each of us to realize the fragility of life, and why spending it and celebrating with those with love should never be taken for granted.

Even during the height of lockdown, when people were hesitant to see family, we found that our customers still opted to come in person in order to learn about the diamond buying and ring creation process. Our incredible customers still wanted to see and touch and purchase in person. They wanted to get to know our team and build a level of trust. These are the reasons why in-person diamond shopping can never be replaced by a website’s algorithms or AI bots. 

Logistically speaking, a diamond should be inspected top to bottom with a magnifying glass by both the jeweler and the buyer, so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since there is no official face to the brand. No one person's name or livelihood is on the line. A much different scenario for local retailers. 

Last March, Blue Nile, one of the largest online retailers of diamonds, announced  plans to grow its showroom presence from five to 55 locations within the next three years. Others are also dipping their toes back in the showroom waters, according to The International Council of Shopping Centers, as some things just don’t translate well to an online shopping experience.  

As a company, we’ve always believed in the value of in-person shopping, especially as it relates to something as important and meaningful as an engagement ring. Ten years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making one the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same. 

Want to learn more about our thoughts on purchasing a diamond online? Check out our previous blog post, “5 Reasons to Think Twice Before Buying a Diamond Online”.

There is no denying the retail industry is alive and well. At La Bijouterie, our sole purpose is to help couples achieve a milestone moment in their lives any way we can. We believe in quality over quantity, and educating always. Before pulling the trigger on such an important decision, book a no stress 30 minute 1:1 appointment.

At Your Service,

Set F.

Founder, La Bijouterie

Recent reports involving counterfeit diamond inscriptions have raised new concerns about fraud in the jewelry market. This 2025 GIA report explains that four diamonds submitted to the organization’s Dubai lab had fraudulent GIA report numbers. Two were laboratory-grown diamonds, and two were natural diamonds that had undergone HPHT treatment. None matched the natural diamonds described in the accompanying reports.

Cases like these show why buyers can’t assume an inscription or document is authentic just because it has a GIA number. Someone creating a fake GIA certificate or report may copy information from a legitimate diamond and apply it to a different stone to make that stone appear more valuable. Fraudulent reports can misrepresent color, clarity, treatments, origin, carat weight, and other grading characteristics.

Both natural and lab-grown stones can be misrepresented. If you’re looking for a real diamond, you should understand what certification means and know how to verify the information before you buy. 

Why Fake Diamond Certifications Matter

A diamond grading report gives buyers an independent assessment of important characteristics. When that information is accurate, you can feel more confident, knowing you’re actually getting the stone you had in mind.

A fake diamond certificate creates a huge problem for buyers. It may make a lower-quality, treated, or laboratory-grown stone appear to have the characteristics of a more valuable diamond. GIA has previously encountered laboratory-grown diamonds carrying counterfeit inscriptions tied to reports for natural diamonds.

Fake diamond certification can affect far more than a diamond’s description. It may influence the amount someone pays and their expectations about future value.

Working with a reputable jeweler gives you another layer of protection because you have someone who can explain the diamond, its documentation, and what you’re actually buying. 

How to Choose a Jeweler You Can Trust

Start by checking online reviews and testimonials to see what past customers say about the jeweler’s reputation and service. Then ask the jeweler directly about diamond sourcing, grading, and certifications.

Pay attention to how they answer your questions. A good jeweler should take the time to explain your options clearly without pressuring you to make a decision.

Experience and customer service are worth considering, too. Look for a jeweler who has been in the business for a while, has built a solid reputation, and is available to answer questions before and after your purchase. 

How to Spot a Fake GIA Report

Knowing how to verify a GIA certificate is a must for any diamond buyer.

Start by asking for the original GIA grading report. Then use GIA Report Check to confirm that the details on the report match the information in GIA’s database.

If the diamond has a laser inscription, compare that number to the report number. A jeweler can show you the inscription under magnification and explain how the diamond’s characteristics line up with the GIA diamond report.

Just remember this: matching numbers alone aren’t enough. Counterfeit inscriptions have been tied to legitimate report numbers, so GIA certificate verification should include the report, the inscription, and the diamond itself.

Don’t be afraid to ask the jeweler to walk through the GIA grading report line by line before you buy. 

Lab-Grown Diamonds vs. Natural Diamonds

Natural and laboratory-grown diamonds have essentially the same chemical composition and physical properties. The main difference is how they’re formed.

Natural diamonds begin as carbon deep within the Earth and develop over billions of years. Lab-grown diamonds are created in controlled environments that replicate the heat and pressure found deep beneath the Earth’s surface.

That difference affects rarity and supply. Natural diamonds depend on limited geological resources, while laboratory-grown diamonds can be made in much larger quantities. 

Whether a diamond is natural or lab-grown, poor disclosure is still a problem. A fake GIA diamond certificate that presents a lab-grown stone as natural can be highly misleading. So, clear identification should always be part of the buying process.

Price vs. Long-Term Value

Lab-grown diamonds usually cost less than natural diamonds of a similar size and quality. That can give you more flexibility to choose the features you want without going over budget. 

Natural diamonds, on the other hand, are rarer, which can contribute to their long-term value. Even so, resale value can vary widely based on demand, quality, condition, and other market factors.

Because each option comes with tradeoffs, price shouldn’t be the only thing you consider. Think about what matters most to you, whether that’s size, rarity, origin, budget, or possible resale value. 

Trust and Transparency Matter Most

The more you understand about the diamond you’re considering, the easier it is to spot problems and make a confident decision. That’s why it helps to work with professionals who are open to questions and willing to explain the details. 

At La Bijouterie, the consultation process gives you time to talk through diamond options, certification, grading, budget, and your personal priorities before you decide what feels right. 

From there, you can review the documentation, inspect the diamond, and verify the report with a clearer understanding of what you’re looking at.

If you’re considering a natural or lab-grown diamond and want help sorting through your options, schedule an appointment with La Bijouterie to speak with an experienced jewelry professional.

Picture Source: Unsplash

If you’ve ever considered the pros and cons of buying a diamond online versus in person, you may be interested to know that Blue Nile, one of the largest online retailers of diamonds, just announced  plans to grow its showroom presence from five to 55 locations within the next three years. Others are also dipping their toes back in the showroom waters, according to The International Council of Shopping Centers.

This brings us to the question of why. As a company, we’ve always believed in the value of in-person shopping, especially as it relates to something as important and meaningful as an engagement ring. Ten years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making one the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.

According to CBRE Retail Services Group Senior Vice President Danny Jacobson, “all retail is reimagining their store experience, and showrooms are a way to draw more people into their space or to supplement their online offering.” Consumers are wising up to the uncomfortable at best, rules around buying a diamond online, and companies like Blue Nile, implementing the rules, are taking a hit because of it. 

For instance, did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing. 

This brings us to quality. A diamond should be inspected top to bottom with a magnifying glass by both the jeweler and the buyer, so you have a clear understanding of what you’re actually purchasing. An online website has no pressure to offer you a top quality diamond at a reasonable price since there is no official face to the brand. No one person's name or livelihood is on the line.

Although the customer experience may be at the forefront of why mega online retailers are opening brick and mortar stores, we would be remiss if we didn’t mention the need to offset the monetary ramifications of the Tax Lawthat was recently implemented for online diamond retailers. 

More than anything else, placing trust in the establishment you’re buying your diamond from is of utmost importance as it goes hand in hand with the customer experience you hope to receive. 

Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving. 

Do you really want an AI bot determining the future ring or earrings your partner will wear for the rest of their life? Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. Having a tangible location allows us to meet you in person (safely), and help you every step of the way. 

Have questions? Leave them below or book a no stress appointment to get your questions answered in real time. In the meantime, check out our reviews on Google and Yelp. 

We can’t wait to see you!

~ LB 

FOR IMMEDIATE RELEASE

LA BIJOUTERIE LTD, AUGUST 13, 2021

La Bijouterie Welcomes Carol R., G.G., G.I.A, as Head of Diamond Sales

This exciting addition to our team comes during a period of tremendous growth for La Bijouterie and transformation within the consumer purchasing ecosystem.  

San Francisco, CA- La Bijouterie, a jewelry store designing custom pieces made with ethically sourced diamonds, welcomes Carol R. as Head of Sales. Carol comes to us from Barneys New York, where she worked in Diamond Sales and brings 40 years of experience to La Bijouterie, beginning August 9, 2021. 

“We are thrilled to have Carol join our team as she has a customer first mentality and a real passion and knowledge for diamonds,” said Set F., Founder of La Bijouterie. 

Carol is certified by both the Gemological Institute of America (GIA), as well as the American Gem Society, and has worked for some of the world's leading luxury diamond brands such as Tiffany and Co. 

She will be instrumental in offering top tier customer service, while educating and guiding potential customers with one of the biggest purchases of their lives. As a company, we are committed to making the diamond buying experience one that is enjoyable and memorable. We have a no-pressure approach and only work with conflict free diamonds.

About La Bijouterie

As a third generation jeweler, we believe that an engagement ring is more than just a piece of jewelry, it’s a handcrafted family heirloom, it’s a symbol of love, and oftentimes, the start of a family. We attribute our success to the trust we've built with clients over the years. When making one of the biggest purchases of your life, it’s imperative to have someone that can break down cost, design and most importantly, make you feel comfortable. Being local and serving the greater Bay Area means no feelings of being left in the dark or taken advantage of.

Media Contact: 

Tal T.

Head of Marketing & Finance

tal@labijouteriesf.com 

(415) 775- 6622

www.LB-SF.com

If you happen to keep a pulse on diamond industry latest news, it’s likely you heard about Pandora, a jewelry charm company’s latest announcement regarding their “honorable” venture to only use lab made diamonds for environmentally friendly reasons. 

At a first glance these headlines make this decision seem responsable, even honorable, but in further unearthing the claims Pandora makes, it’s quite evident that the only thing they have successfully done is fooled the mainstream media, lost the trust of future customers, and made a mockery of themselves. 

Are Lab Grown and Naturally Occurring  Diamonds Really The Same?

The first claim they make is that lab made diamonds have similar properties to that of a naturally occurring diamond. In actuality, a lab-grown diamond is a man-made product that shares the chemical and optical properties of natural diamonds, but whose origin and value differ greatly. 

Lab-grown diamonds are produced in factories in approximately 2-3 weeks using one of two methods originally developed in the 1960s for industrial purposes – HPHT and CVD. These methods artificially replicate natural conditions found in the Earth, forcing carbon atoms into a crystal structure. In more recent years, technology improvements have allowed factories to produce lab-grown diamonds in qualities that allow for uses beyond industrial.

Although their chemical structure is the same as a natural diamond, according to the Federal Trade Commission (FTC) a lab-created diamond cannot be called “real” because it does not come from the Earth and it is not a gemstone. (Source)

Only a natural diamond has the rarity that supports its economic and emotional value. Consumers use diamonds as a symbol of love for that very reason. We all want to feel special, unique and rare, especially in our relationships, and a diamond communicates that message.(Read more on this topic)

But people buy diamonds because they know they are literally buying a piece of the earth- a precious gem that was fostered over the course of millions of years, and then transformed by artisans and professionals into a beautifully shining stone. This is the value and the magic carried out by natural diamonds, and purchasing a diamond means respecting the way nature intended it to be formed. 

Alternatively, what value does a man made diamond carry? The rough material is made in machines and machines can transform them into polished stones like cookie cutters because not a lot of work is needed around a pattern similar to that of a waffle- and you already know what it’s composed of.

Man made diamonds carry the same value as any other machine made products, while diamonds carry an almost priceless value. Something that can be cherished for generations. (Read more about this topic)

Are Lab Grown Diamonds Better For the Environment?

Pandora wastes no time positioning lab made diamonds as an “ethical choice,” versus natural diamonds. It’s quite ironic that they should bring ethics into what could be considered the diamond industries greatest marketing ploy in quite some time, especially considering Pandora used mined diamonds in about 50,000 of the 85 million pieces it created in 2020. 

This misleading narrative has conveniently left out the fact that diamond mining is generally less harmful to the environment than other types of mining. Additionally, the orebodies used in mining are vertical not horizontal, ultimately affecting less of the surrounding area. Many companies have established protected habitats adjacent to their operations, often times larger than the mining operation itself.

The isolated nature of diamond mines means the workforce lives close by and develops a community spirit, which the diamond industry supports by investing in hospitals, schools, training and bursary programs.

For example, 33% of Botswana’s GDP comes from diamond mining, and an estimated five million people globally have access to health care thanks to diamond revenues, according to diamondfacts.org.

Today’s mining is not done by hand but is quite automated with miners moving millions of tons of rocks per year. Miners operating large earth loaders in open pits or underground would never even see a diamond. (Read more on this topic)

What About The Future of the Diamond Industry?

We’re reaching a point in our industry where lines are being drawn in the hypothetical man made versus lab made diamond sand. Customers will have no choice but to decide if they’re for or against the marketing manufactured narrative relating to lab made diamonds, and the type of impermanence they offer, or if they believe in the true value of a man made diamond. 

It will likely come down to what feels right for you as an individual and what tangible legacy you’re hoping to leave behind. A family heirloom perhaps? 

Coaching individuals through decisions such as these is what we pride ourselves on, and have been doing for the last 10 years. (Read more on this topic)

At La Bijouterie, we never work with conflict diamonds. We strictly work with ethically sourced GIA certified diamonds, and you will receive a GIA certificate and appraisal with your jewel. We’ve worked in the diamond wholesale business for generations and only work with trusted and ethical sources.

If you’re not sure where to begin in your quest for a diamond, come talk to us. What we pride ourselves on most is educating individuals and helping you make decisions in a no pressure environment. You can book an appointment today or read our client reviewson Yelp.

We’re always at your service,

Set F.

Founder of La Bijouterie

Not many things in life carry the emotional thrill that comes with buying the perfect piece for the one you want to spend forever with. With countless diamond shapes, settings, metals, and price points to consider, it's easy to wonder where to begin. Whether you're shopping together or planning a surprise proposal, understanding the basics before you visit a jewelry store will help you make the best decision for you and your partner.  

If you’re starting to venture into this world of diamond buying, let this guide help you make educated and stress-free decisions. Here are Five Tips to consider before you go ring shopping. 

Tip 1: Have a Clear Understanding of the 4 Cs of Diamond Buying 

The 4 Cs of diamond buying include Cut, Clarity, Carat and Color. Having a basic understanding of these four diamond characteristics will help you have better conversations with your jeweler and offer you the vocabulary to ask the important questions. 

Choosing a Center Stone

The center stone is the focal point of an engagement ring and deserves careful consideration. While diamonds remain the most popular choice, many couples also explore colored gemstones or lab-grown diamonds. 

Diamond vs. Gemstone Durability

For everyday wear, durability matters.

Natural and lab-grown diamonds both rank 10 on the Mohs Hardness Scale, making them the hardest gemstone available. This exceptional hardness helps resist scratching and makes diamonds ideal for rings worn daily. 

Other gemstones are beautiful but generally softer: 

• Sapphire: 9
• Ruby: 9
• Emerald: 7.5–8
• Morganite: 7.5–8
• Aquamarine: 7.5–8
• Opal: 5.5–6.5

 While sapphires and rubies are durable enough for daily wear, softer stones typically require additional care and more protective settings.

Sizing, Fit, and Practical Considerations

Professional ring sizing is one of the simplest ways to ensure long-term comfort.

Finger size changes throughout the day and throughout the year due to temperature and activity, so an in-store sizing appointment provides the most accurate measurement.

Keep in mind that some rings are easier to resize than others. 

Pavé bands, eternity bands, and rings with diamonds extending around the entire band often have limited resizing options because adjusting the ring can affect stone placement and structural integrity. 

Ring profile also affects everyday comfort. 

Lower-profile rings sit closer to the finger and are less likely to catch on clothing or gloves, while higher-profile settings provide greater visibility for the center stone but may require more awareness during daily activities.

Tip 2: Set a Budget That Works for You

Forget every rule of thumb you’ve heard in the past and instead make sure you are comfortable with the amount you’re looking to spend. This number will also enable your jeweler to show you all that’s possible. Because of our customized approach, we have engagement rings that fit every budget and style. The price could depend on if you’re looking to use either lab-grown or natural diamonds. 

Lab-Grown vs. Natural Diamonds

One of the biggest differences between natural and lab-grown diamonds is cost. 

Lab-grown diamonds generally cost significantly less than natural diamonds of similar size and quality. This often allows buyers to purchase a larger diamond or higher color and clarity grades within the same budget. 

Natural diamonds, however, formed deep within the earth over billions of years, remain rarer and often command higher prices because of their scarcity and enduring market demand. 

Custom Design and In-Store Consultations

Custom jewelry allows you to create a ring that reflects your relationship while fitting your budget and style preferences. At La Bijouterie, custom consultations include discussing inspiration, reviewing diamond options, selecting settings, and refining every design detail before production begins. Be sure to bring in; inspiration photos, preferred shapes, ring size, budget and, of course, any existing family jewelry you’d like to use.  

We do not work off commission so you can feel confident knowing that this will be a stress-free experience. 

Tip 3: Decide Which of the 4 Cs Will be Most Important to You and Your Partner 

For some, carat size is the most important, while others focus on color or clarity, but the “C” that determines the sparkle/luster and beauty of a diamond is the cut. Some other things to also consider are colored diamonds or fancy cut non-traditional diamonds. In addition to the 4 Cs, the ring style can be classically traditional or uniquely yours.

Popular engagement ring styles include:

• Solitaire rings
• Halo engagement rings
• Three-stone rings
• Pavé bands
• Vintage-inspired designs
• Hidden halo settings
• Cathedral settings
• Modern bezel settings

Many couples also choose to personalize every detail through our custom jewelry services, allowing them to select the center stone, setting, metal, and finishing details.

Selecting the Right Shape

Or perhaps the cut is what’s most important in your ring. Different diamond shapes complement different hands and personal styles.

Popular shapes include: 

• Round Brilliant
• Oval
• Cushion
• Emerald
• Radiant
• Pear
• Marquise
• Princess
• Asscher
• Heart

Longer shapes such as oval, marquise, and pear often create the illusion of longer, slimmer fingers. Round and cushion cuts offer timeless appeal, while emerald and Asscher cuts highlight clean architectural lines and understated elegance. 

Some shapes require more protection than others. Diamonds with pointed corners or tips; including pear, marquise, princess, and heart shapes—benefit from protective settings that shield vulnerable edges. V-shaped prongs, bezel settings, or specially designed protective prongs help reduce the risk of chipping during everyday wear.

Settings, Side Stones, and Protection

Side stones can dramatically change an engagement ring's appearance. 

Halo Settings

A halo surrounds the center diamond with smaller diamonds, increasing sparkle while making the center stone appear larger. 

Pavé Settings

Pavé settings feature numerous small diamonds set closely together along the band, creating continuous brilliance with minimal visible metal. 

Channel Settings

Channel settings place diamonds securely between two strips of metal, providing a sleek appearance while protecting the stones from everyday wear. 

Matching Side Stone Color

For the most cohesive appearance, side stones should closely match the center stone's color. Consistent color grades create a balanced, harmonious look and prevent noticeable differences between the center diamond and accent stones.

Protecting Pointed Shapes

Pear, marquise, princess, and heart-shaped diamonds benefit from additional protection through V-prongs or bezel settings that reinforce vulnerable points without sacrificing beauty.

Tip 4: Understanding the Role Table Size Plays in a Diamond 

Table size or table percentages indicate the ratio of the width of the diamond's top facet (table) in relation to the width of the entire stone. When it comes to diamond tables, bigger is not always better. If the diamond table is too large, the upper facets on the crown will lack the room to disperse light. Generally, the best-looking diamonds have table sizes in the range of 55% to 60% (measured as a percentage of the diameter of the diamond). The size of the table is more important in larger diamonds, say over 1/2 ct. 

The setting, metal and band types will also affect the overall size and shape.  

Setting, Metal, and Band Choices

The setting influences both the appearance and durability of your engagement ring.

Prong Settings 

Prong settings use small metal claws to hold the diamond securely while allowing maximum light to enter the stone. This style maximizes brilliance and remains one of the most popular engagement ring settings.

Bezel Settings

A bezel setting surrounds the diamond with a protective rim of precious metal. It provides excellent protection against everyday impacts and is ideal for active lifestyles or occupations requiring frequent hand use.

Flush Settings

Flush settings position the diamond nearly level with the band's surface, creating a sleek, modern appearance while offering outstanding protection from accidental bumps and snags. 

Consider your partner's existing jewelry when selecting metal. Common options include, platinum, white gold, yellow gold, rose gold. If they primarily wear white jewelry, platinum or white gold often creates the most cohesive look. Those who favor warmer tones may prefer yellow or rose gold.

Band Width and Comfort

Band width affects both appearance and wearability. Narrow bands create a delicate look and can make the center stone appear larger, while wider bands provide greater presence and durability. Comfort-fit bands feature rounded interiors that make everyday wear more comfortable, especially for rings worn continuously.

Wedding Band Compatibility

Think ahead to how the engagement ring will pair with a wedding band.

Some elaborate settings require specially shaped wedding bands, while low-profile or flush settings may limit stacking options. Discuss wedding band compatibility during the design process to ensure both rings fit beautifully together.

Tip 5: Verify That It Is a GIA Certified Diamond 

Feel confident asking to see the diamond certificate. This is a monumental purchase so, of course, you want to know that what you’re buying is authentic and conflict free. GIA tests every diamond submitted to establish its authenticity as a diamond and whether it's been subjected to treatments. GIA reports provide a full description of the diamond, including color, weight, measurements, and cutting style, and will disclose any known treatments.

It’s wise to be aware of the several types of diamonds available on the market. 

Natural Diamonds

Natural diamonds are created beneath the Earth's surface over billions of years through intense heat and pressure. Each stone is unique and carries geological history that many buyers value.

When purchasing a natural diamond, certification is essential. Reputable grading reports verify the stone's quality according to the 4 Cs and confirm that the diamond matches its documented characteristics.

Always ask your jeweler about the diamond's origin and request documentation regarding ethical sourcing and responsible supply chain practices.

Lab-Grown Diamonds

Lab-grown diamonds have the same chemical, optical, and physical properties as natural diamonds. They are genuine diamonds created in controlled laboratory environments rather than mined from the earth.

They offer exceptional value for buyers who prioritize size or budget while still wanting a diamond with the same sparkle and durability as a natural stone.

Diamond Alternatives

Some couples choose alternative center stones such as: 

• Sapphire
• Ruby
• Emerald
• Moissanite
• Morganite

Each offers a unique appearance, though durability, maintenance requirements, and long-term wear vary. 

Aftercare, Insurance, and Maintenance 

Regular maintenance helps preserve your engagement ring's beauty and brilliance.

A simple weekly cleaning routine using warm water, mild dish soap, and a soft toothbrush removes oils and everyday buildup that can reduce sparkle.

Professional inspections once or twice a year allow jewelers to check prongs, tighten stones, and identify normal wear before problems develop.

If your ring is crafted in white gold, remember that it may require periodic rhodium plating to maintain its bright white appearance over time. 

Jewelry insurance provides valuable protection against loss, theft, accidental damage, or the ring being lost. Many policies can be added to homeowners or renters’ insurance, or you can purchase specialized jewelry coverage for broader protection. 

Questions to Ask Your Jeweler 

After purchasing your ring, obtain an independent appraisal for insurance purposes. An appraisal documents the ring's value and provides important information if the jewelry is ever lost, stolen, or damaged. Our knowledgeable jewelers will welcome your questions regarding appraisals, custom orders and any other queries you may have. 

• What warranty coverage is included?
• How long will a custom order take?
• Are rush services available?
• Can I see a design rendering before the ring is created?
• Where did this diamond originate? 

Bring inspiration images and accurate ring size information to your appointment. Having visual references and sizing details allows your jeweler to recommend designs that align with your vision while ensuring a comfortable fit. 

At La Bijouterie, our sole purpose is to help couples achieve a milestone moment in their lives any way we can. We believe in quality over quantity and educating our customers in what’s the best ring for them. Before committing to such an important decision, book a worry-free, 30 minute, 1:1 appointment with us. 

At Your Service,

Set F.

Founder, La Bijouterie

When it comes to buying jewelry around the holidays, the number of retailers to consider may seem endless. From those claiming to have fair trade diamonds or lab made diamonds, to big name brands with striking store fronts, or that friend of a friend jeweler who will give you a great deal. Figuring out a jeweler to move forward with is no small feat. 

So where to begin? Starting from what’s most important to you and your partner will be key. Then, find a jeweler who compliments those areas – quality, customer service, etc. 

Recent studies have shown that the majority of Millennial and Gen-Z consumers enjoy on-trend jewelry, but don’t want to pay the name brand prices. Thanks to this wide growing population of customers, private labels are having quite the moment. 

In the jewelry world, private label jewelry manufacturers are companies that make jewelry on behalf of a partner business. Private labeling means the jeweler has complete control over product specs such as design, pricing, size, packaging and distribution. Put in simpler terms, private label jewelry translates to great products at a more reasonable price, with more room and budget left for innovation. Best of all, jewelers are able to make custom products for far less than big brands, ultimately passing those savings onto customers.

Still not convinced a private label jewelry store is the way to go? Then check our Top Four Reasons to consider it:

1. Cost- Private labeling means jewelers have autonomy over the creation process and are able to cut out the middle man.With lower operating costs, this leaves your private label jeweler room to provide the price discounts directly to you. 

2. Trust & Stability- Today’s consumers choose private label jewelry products for quality, consistency, and affordability. Even in economic downturns, private label goods enjoy steady sales thanks to lower price points which means you don’t have to worry about them going out of business and needing to find a new jeweler for future purchases. You can feel confident in the products you choose to buy from private label jewelers because jewelers must be  subject-matter experts and industry innovators in order to create products that meet customers’ needs. In order for a private jeweler to be successful, they would have had to have done the research and developed the best quality products. Read our article, The Diamond Industries Two Truths and a Lie. 

3. Customization & Variety- Private label jewelry enables jewelers to customize their product line to fit the needs and wants of you, their valued customer. These small batch capabilities allow them to produce store-brand products that are unique to your design specifications, while also providing a wide variety of possibilities, a far cry from cookie cutter engagement ring settings.

4. Quality & Consistency- Being able to offer a signature product line comes with exclusivity and the ability to design a one of a kind piece of art. Unlike other big name brands, smaller jewelers provide the best possible customer service in the industry. They can articulate where their diamonds come from, help educate you, and work with your unique budget. Smaller jewelry retailers are typically in it for the long haul and rely on you sharing your positive experience with others, as they are determined to earn your loyalty. 

So the next time you’re in the market for a one-of-a-kind piece of jewelry, consider the many benefits of choosing a private label jewelry store like La Bijouterie. 

To book a stress free appointment and learn about our unique three step design process, click here. 

Merci!

Set

Founder, La Bijouterie

Ah yes, the smell of summer is in the air and with that comes the excitement of summer proposals. Although summer isn’t the most popular time to propose, (that would be winter, more specifically, Christmas Day), it is when many who are hoping for a summer wedding wish they would be proposed to.

Typically speaking, planning a wedding takes roughly a year, so whichever month you decide to propose often times determines the season of your upcoming nuptials. This is because most vendors require you to book at least a year out.

Instead of using a cliche holiday like Valentine’s Day or your significant other’s Birthday to pop the question, try finding a special date that the two of you can celebrate and reminisce on each year.

There is no right or wrong time to propose since it is so personal to each couple. Perhaps hinting to find out if a snowy white proposal vs. a beach proposal is something your person might prefer and working off of that. Are you planning an upcoming trip with just the two of you? That might also be a great time to get down on one knee. Does your love like being the center of attention? If so, do we dare suggest a dance mob as part of their ultimate proposal.  On the flip side, a more reserved, private person might just prefer a quiet in home proposal.

One helpful tip that can make a lasting impression is finding out if having family nearby is important to them once they do get proposed to. Meeting up with both of your families can be the grand finale to a wonderful day!

Whatever the type of proposal or time of year you decide, when it comes from the heart there is little else that matters.

Cheers!

-LB

By now most have heard the exciting news that Prince Harry has proposed to American actress and humanitarian, Meghan Markle. The ring he designed for the proposal is nothing shy of dazzling! It incorporates a large center stone from Botswana (a place near to both of their hearts), and two smaller size diamonds from his late Mother, Princess Diana.

The value of such a ring is quite simply put-- priceless. This is primarily due to the history of the side diamonds, as well as the size of the center stone.

According to an article written by Real Men, Real Style, in “British law, heirlooms were moveable properties that had to be inherited through the family estate. You could sell one that you owned while you were alive, but once you died, it couldn’t be willed away from the family.

These days, the law is obsolete, even in Great Britain’s landed classes. But the concept — a piece of moveable property tied by tradition to the family — is still strong in Western culture”.

The wonderful thing about heirloom diamonds is that they are so versatile. They can be added to other pieces of jewelry or can be reset into a completely new piece. When needed, they can also be sold in order to buy a newer, more modern piece that better suits the purchasers taste. Over time they become much more than a beautiful sparkling stone, they become a piece of history to be passed down from generation to generation-- a true family heirloom.

If there is a precious piece of jewelry that you or your family owns, you just may want to hold onto it. Someday it may just be priceless too.

LB

Photo by Lili Popper on Unsplash

It’s an all too common misconception that purchasing a diamond online is cheaper than ordering one through a brick and mortar retailer. This misconception stemmed mostly from the lack of sales tax for online purchases. Did you know that as of December 1, 2018, online retailers began collecting and remitting sales tax for online orders placed by consumers, making the idea of a blind, online purchase, even less appealing. 

The once financial benefit of buying a diamond online has drastically changed. Today more than ever, consumers are looking to have a local connection with a jeweler and build a level of trust before making such a large financial decision. The bond you build during an educational in-person visit is unmatched.

Take Blue Nile for example, a diamond retail company that was born online and built to disrupt the whole diamond/jewelry business. They have now been forced to open five retail stores just to stay relevant.

The idea of wanting human to human interaction isn’t something new. Today, consumers want to be educated and feel like they’re not getting taken advantage of, regardless of the industry. 

When purchasing an engagement ring, they want to physically see the diamond they are purchasing and play an instrumental role in the process of designing it for their significant other. 

The truth is, when it comes to diamond shopping, there’s a lot more to consider than just the listed price on the website.  

For one, you want to ensure you’re being offered a quality guarantee. This means if something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), you want to know that this can all be taken care of for you. With an online purchase, this type of quality guarantee just doesn’t exist. Buying a diamond with no guarantee could result in you overpaying for a diamond you thought was a great deal. 

A second thing to consider is the Customer Experience.  Buying a diamond online means making one of the biggest financial purchases of your life completely blind. As you might imagine, it takes years to understand and learn how to evaluate a diamond, which is why buying online can be so tricky and unforgiving. Sure you can try to pawn-off a faulty diamond, but you will end up losing hundreds, if not thousands in the process. Do yourself a favor and go with a jeweler that prides themselves on the customer service they offer, and has many repeat customers. 

Purchasing a diamond online means you’re not able to work with an experienced jeweler to come up with a diamond ring, (setting and all), that fits within your budget. It’s a common misconception that a shopping online will get you a better deal. An experienced jeweler can help you prioritize what is most important to you and your significant other, (say diamond size perhaps), and find you the best options given your criteria and budget.

At La Bijouterie, our goal is to find a diamond that makes sense for you by sharing our years of knowledge to help you make the best decision. The in-person shopping experience is here to stay, we are for it. As a matter of fact, we’re huge purveyors of it. 

Curious to learn more about what we offer? Book an appointment today and check out our reviews on Yelp. We’re here to help!

-LB

It’s hard to believe a new year will be here before we know it! The holiday months are typically filled with celebration and champagne, and end of year marriage proposals are no exception. This month we wanted to share our Top 5 engagement ring trends for 2017 that are sure to sparkle their way into the next year.

Oval Cut Diamonds

Engagement Eternity Bands

Halos and Double Halos

Two-Toned Metals

Colorful Center Stones

Which ring is your favorite? Comment below and let us know!

LB

Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. It has come into our lives rapidly, and transformed the world in many positive waysmaking it easier for people to contact friends, send emails, and ride a ride-sharing app. But when it comes to AI and something as personal as engagement ring shopping, is there a place for automation?

To answer this, it’s important to first understand the longevity behind diamonds as well as the reason jewelry even exists today. You may be surprised to know that most diamonds are at least 990,000,000 years old, with many as old as 3.2 billion years, (Source). It has been discovered that the first jewelry making occurred 142,000 to 150,000 years ago by Archaeologists working in the Bizmoune Cave in southwest Morocco, with the sole intent of expressing identity, (Source). Understanding that jewelry making was born from the desire to express oneself via art and is linked to one's identity, greatly contradicts AIs automated approach to jewelry shopping.  

Blue Nile, a well known jewelry company that started entirely as an online retailer and disrupted the diamond industry, is now opening multiple brick and mortar retail stores due to the realization that buying something as personal as an engagement ring or heirloom piece requires communication, education and observing the item in person. They have foregone their online only model to meet consumers needs and accommodate those who feel never seeing their diamond in person before purchase is too risky. 

Diamonds have value in terms of cash money, and obviously a strictly graded diamond is more valuable than a poorly rated diamond. There is always a reason why one diamond is less expensive than another. More often than not, potential buyers believe the difference in price is due to retail margins, however the most common reason for price inequality is diamond inequality. This is not something AI bots take into account because there are so many variables to consider. Be sure you’re asking these important questions to any diamond retailer you work with.

The most important thing to consider when buying a diamond is both the diamond and the dealer, not just the diamond report. Diamond reports do not assign dollar amounts, they only describe diamond characteristics. This is where real life jewelers play a vital role in helping to determine the price and guide you around getting the best value for your budget, a talent that cannot be replicated by AI. 

Did you know that online diamond stores do not offer any quality guarantee? If something is in fact wrong with the diamond you purchased, (say an imperfection you weren’t expecting, or the color is off), it would result in you overpaying for a diamond you thought was a great deal. The truth is there is a lot to consider outside of the 4Cs that someone who isn’t in the diamond profession would have no way of knowing, say a robot. Read more about how online retailers cannot offer aquality guarantee.

As a retail business owner, we believe our mission is to add value to the consumer and help guide in the purchasing process in order to ensure the customer makes an educated decision at a fair price and leaves feeling proud of their purchase. Explaining why one diamond is half the price of another is important information to have in real time when considering diamonds. 

Twelve years ago, when La Bijouterie was formed, we made the purposeful decision to open a brick and mortar location, not an online store, because we value the importance of helping customers in person, especially when making the biggest and most emotionally charged decisions of their lives. It seems as though today’s consumers value the same.

While Blue Nile may use AI to help determine style suggestions based on purchase history and tracking, there’s a good amount of marketing that goes into what you’re being targeted without really understanding why or the unique footprint of the stone you’re considering. 

In the case of engagement ring shopping, AI takes the humanization, the identity of expression, and the personalization out of something as intimate as picking out a tangible symbol of your love for the person you wish to spend your life with. 

At La Bijouterie, we take a personalized 1:1 in-person appointment approach. We adopted this way of conducting business  over 6 years ago because it allows us to educate the potential buyer and it has proven to be most successful. Now more than ever, customers are seeing the value of dedicated and uninterrupted appointments. It’s a time to ask questions and express any concerns you may have.   

Interested in setting up a Phase I appointment? You can do sohere. To learn more about the “Reasons To Think Twice Before Purchasing a Diamond Online,”click here. Want to learn about the 4 C’s of Diamond purchasing,click here. As always,reach out to us with any questions you may have. We love hearing from you! 

At Your Service,

Set F.

Founder of La Bijouterie